Search engine optimization (SEO) is a way to capture organic traffic to your website from search engines. Organic traffic is traffic via normal, unpaid search results. Why is SEO important for your business? Because about 90% of all online experiences start with a search engine, including purchasing decisions. To ignore search engine optimization is to ignore the importance of that potential traffic, and lose out on the potential revenue they can generate.
Dragonfly Digital Marketing is a 10-year-old Baltimore SEO company that has always believed ethical search engine optimization strategies are not only possible, but extremely effective in delivering long-term online success for clients. We serve clients in MD, DC, VA, and throughout the nation.
Search engines such as Google and Bing are interested in a website’s Authority, Reputation, and Trustworthiness. Our SEO campaigns focus on strengthening each of these elements of your website.
Our SEO strategies focus on content. Search engines crave content because it’s how they understand your website and translate it into their specialized language. When your campaign begins, we’ll discuss an SEO campaign that works to build out your own site’s content through blog posts and site pages as well as develop content that helps build your authority off-site.
Each SEO campaign is custom designed for your unique industry, incorporating your existing and potential strengths to help you grow organically online. The goal of our search engine optimization campaigns is to build quality traffic to your site. The difference between traffic and quality traffic is that quality traffic converts (buys something, contacts you, signs up for a newsletter, etc.).
As part of our process, we first perform an analysis of your website, and will examine and improve your site’s:
- Keyword Efficiency
- Internal Linking Structure
- Inbound Links
- Link Quality
We consider our clients partners and work closely with them to develop SEO campaigns with which they’re comfortable. We also work to be transparent in all that we do, providing monthly updates and analytics reporting that keep you in the loop at all times.
Our results speak for themselves. Check out some of our case studies.